Our Bedding business line has a distinct business-to-customer character. It focuses on
the development, production and commercialization of fully finished mattresses, slats,
bed bases and primarily beds.
PL Foams Bedding is India’s amongst largest supplier in this industry and owns a unique portfolio of strong national brands. These are supported by innovative ingredient brands such as Dr.Back® inside. We also produce sleep systems, which are commercialized under the customer’s name (private labels).
Consumer research across our most important markets shows consistently that the top-ranking purchasing criteria in terms of functional aspects of comfort are body support, pressure distribution and climate comfort, i.e. breathability and evacuation of moisture. Other aspects have become almost industry standard in the mid- to premium segment of the market, namely product durability and anti-allergic and anti-bacterial treatment of the mattress cover and core.
Given the limited possibilities in this segment for product testing before purchase, the challenge is to help the consumer understand and trust that a given product offers the desired benefits. An inspiring end-consumer communication programme promising proven and tested benefits via trusted brands can help to orient the customer in an otherwise confusing market offering.
If this communication occurs not only at the point of sale, but also ‘above the line’ on TV, online, and in out-of-home advertising, print media etc., it will help retailers and suppliers to ‘pre-sell’ the product. By combining our expertise in materials and our strong branding strategy, we aim to respond to and benefit optimally from these structural market drivers.
The Bedding business line capitalizes on the Group's centralized R&D platform.
This center for innovation focuses on developing new products, improving existing ones and optimizing production processes. It includes dedicated portfolio managers who coordinate projects in close contact with different business departments. As well as picking up market needs, our portfolio managers challenge the status quo with new ideas. Through a market-driven approach, new platforms are initiated to generate innovative concepts.
Our R&D activities also focus on sustainable innovations to uncover new solutions for the circular economy. The Flexible Foams division’s sustainability practices are fully integrated with the PL Group’s sustainability policies.
We manufacture a variety of products that will help you create your own brand. At PL foams we cater to your personalized needs. We customize variety of bedding products like Mattress, Mattress-Protectors, Pillows, Pillow Beds.
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